14+ What Is Geographic Segmentation Example

An example of geographic segmentation may be the luxury car company choosing to target customers who live in warm climates where vehicles dont need to be equipped for snowy weather. For example The UK and the USA are both very different markets with different values attitudes and lifestyle.

Slide21 Segmentation Involves Analysing Demographic Geographic And Psychographic Components Of Target Market In 2021 Segmentation Case Study Powerpoint Presentation

People living in the same environment tend to have similar wants and needs and geographic segmentation allows marketers to target audiences in a country city or region with messaging that appeals to their specific wants and needs.

What is geographic segmentation example. Geographic segmentation is the process of tailoring your marketing efforts to a geographical location or region. In marketing geographic segmentation is when a business divides its target market based on location in order to better tailor its marketing efforts There are several ways in which geographic segmentation can be performed. In Chicago soda is referred to as pop.

Geographic segmentation is the market segmentation strategy in which the market is divided on the basis of regions or geographies. Example of Language as Geographic Segmentation To be inclusive of different communities within a country a bank may decide to use a foreign language to appeal to a larger audience. For example a company would probably be able to sell more.

This organizes people based on their behavior on an app or website. The market can be divided by geographical areas such as city county state region country or international region. A classic example people living colder continents such as Europe are interested in warm clothing heating devices etc almost throughout the year whereas.

Lets look at some examples of geographic segmentation. A great example of geographic segmentation is a clothing retailer that presents online customers with different products based on the weather or season in the region they reside in. A customer in New York will require much different clothing in the winter months than one living in Los Angeles.

This organizes people based on location. A marketing strategy created by dividing the target market into segments on the basis of factors such as economics food habits clothing habits languages traditions and many other traits is known as geographic segmentation. 9 Examples of Geographic Segmentation John Spacey June 02 2018.

Geographic segmentation is a type of market segmentation that groups prospective customers based on where they live. Geographic segmentation can be classified by parameters like countries states cities villages urban rural climatic conditions density of population. An example of geographic segmentation can be seen in the seafood industry.

Geographic segmentation can also be used to offer specific deals to your potential customers. One of the most basic forms of market segmentation Geographic segmentation divides the market based on the units of geography such as location languages used and other such basic elements which separate one geography from the other. For example a company would probably be more likely to sell dryer sheets to customers who have already purchased laundry detergent through its website.

People living in urban suburban and rural areas often have contrasting wants and needs so to make advertising more personalized geographic segmentation makes sense. Age segmentation is also generation-based. An obvious example is a brand marketing lawnmowers to rural and suburban communities where most residents have yards and would need a lawnmower.

Geographic segmentation can refer to a defined geographic boundary such as a city or ZIP code or type of area such as the size of city or type of climate. Baby boomers gen X millennials etc. In Georgia every soda is called coke until you ask a few clarifying questions.

In USA even though seafood is preferred all over the country however seafood is extensively marketed in the South and Southeast regions. As an example of this Santander has used Polish within their written communication to appeal to a large Polish population in Birmingham for a few years now. Lastly you can use this type of segmentation to adapt the language and tone of your messages.

The following are illustrative examples. An example of geographic segmentation is an ice cream company segmenting a country by how hot different regions are and targeting those specific areas that are hottest and therefore more likely to buy ice cream. A multinational clothing company divides its market geographically based upon climate between the Southern Hemisphere and the Northern.

For example many famous fashion designers have different collections to target other age groups. They aim certain clothing lines at specific age ranges such as a chic fashion line at younger prospects and a more formal and elegant line at older individuals. MAIN CATEGORY SEGMENTATION BASE EXAMPLES Geographic Countrycontinent South from MARKETING 101 at University of South Africa.

Product A restaurant chain that offers local dishes in each location.

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